Leni Smoragdova 

Born in 1984 in Smolensk (Russia) to a Jewish parents. Leni Smoragdova left Odessa in 2004 to study at the Central Saint Martins in London. 

She began to create her own art Universe.

During a study in Central Saint Martins, Smoragdova met a well-known art dealer, «You are nobody, he said to me, «Unless you become rich with influential people as friends. Thousands of young people come to London dreaming of a career as an artist. In the end, they become nobody.» This is how her art Universe got the name Transaction Art with hidden faces as the main heroes. At that time «Figures Collection: difference versions» appeared.

Leni Smoragdova {$M} is the original name of the artist, and also — through Transaction Art — a collective name for numerous anonymous authors. The originality of each and the anonymity of those who wish to remain so are linked to a brand, and this happens unnoticed. Anonymity is emphasized by the term Hidden Faces.

In the photo series «Collection of Figures: Different Versions» the artist becomes a model and a photographer.
«Inglourious Basterds: Warm Stops» is an ongoing action that lasted five years in support of human rights within one city. Over these five years, art actions were created according to the scenario of the artist or her accomplices, and often the townspeople themselves became anonymous co-authors, thereby developing the project and inviting new anonymous authors, hidden faces, to participate.

The Transaction Art Universe is gradually being created with its main characters: animals (mixed races) and people — holograms Hidden Faces, whose main activity is to record and archive all transactions that humanity makes, turning them into an element of evidence.

Under the influence of personal and world events, the artist creates works that receive a new reading — they become part of the statistical archives of the Transaction Art universe.
Why should I pursue for a million when I can rule the transaction art Universe?